I repeat: SAFE Network is a terrible product name. It really needs to be changed. You wan’t know why people hate marketing and don’t understand it? Well here you have it people.
It’s not the job of marketing to fix crappy naming solutions or even worse, crap products.
It’s our job to be there from the beginning and guide the product to fit its audience needs and wants.
No need to explain why it’s just an awful name? Shocking how no one ever mentioned this.
In a not to distant future I will present a bigger picture, a better name and explain why it is the only name
it should cary. Oh… and a logo and tagline too.
The quote attributed to Ford (but not said by him) RE : If I gave folk what they wanted it would be faster horses
Is an example of not innovating to meet the requests of the masses, I doubt Elon Musk or Jobs did, instead they like us create something the masses might not even know they want, but when they see it, lights come on.
So not disagreeing with you specifically here, but perhaps tempering the all or nothing marketing thing, there is PR, branding, design and a ton of stuff involved and a lot of differing skills. I suspect with SAFE you are talking about branding and that is a specific thing.
I think there absolutely is
I have encountered this kind of thing a lot in the past, when people do this I like to ask what is a better name
Ford
Google
Yahoo
Tesla
Microsoft
Apple
Orange
etc. etc.
And what makes the brand, is it a word or is there something much bigger?
Brand names and product names… they mean nothing.
You pour value and reputation in to them.
FORD… what would that 4 letter word mean if it wasn’t for the company built around it?
SAFE Network, value and reputation are being poured it to that string as we speak.
Edit: Look at Apple… a fruit?! Really, linked to technology? The name is rubbish, the product, reputation and services poured in to that Apple shaped space is what make it great.
396 Hz – Liberating Guilt and Fear
417 Hz – Undoing Situations and Facilitating Change
528 Hz – Transformation and Miracles (DNA Repair)
639 Hz – Connecting/Relationships
741 Hz – Expression/Solutions
852 Hz – Returning to Spiritual Order
The secret meanings of the ancient syllables:
UT – 396 Hz – turning grief into joy, liberating guilt & fear
RE – 417 Hz – undoing situations & facilitating change
MI – 528 Hz – transformation & miracles, repairing DNA
FA – 639 Hz – relationship, connecting with spiritual family
SOL – 741 Hz – expression/solutions, cleaning & solving
LA – 852 Hz – returning to spiritual order
Thank you for replying and agreeing on the naming issue for this awesome technology dirvine!
Glad I got your attention. Others have raised their voices but were met with misunderstanding
reactions or none at all.
No not subjective at all.
Marketing is a science of, amongst others, shall I say, optimising communication for persuasion.
Marketing has figured out what the education system has not and for one that is voluntary attention.
Marketing is amongst others branding but branding is not marketing.
Branding this awesome tech with the current logo and name is bad marketing.
The user does know what they want and need it’s just that often they lack in articulating this.
And this is another area marketing plays a huge role to make it clear so they say yes I need this, this is it.
The name SAFE Network does not communicate to a need for example. At best, if not completely ignored,
a reaction would be: What is this, a Safe Zone? No Mention of Trump?! Yeahsss!.
If marketing is going to have to explain the name its damage control at best.
I’m sorry. But that’s what it is.
In regards to the name: the main concern is the beginning of the life cycle of the product/service. Does the name pique interest for first-time experimenters/adopters? If so, the product will have a leg up when it comes to marketing. All the product names listed above accomplish that goal I believe but the generic nature of “Safe” misses the mark here. After the product gains a foothold the name will not be so important but in the beginning it really could make a difference in the adoption rate. Given enough time, though, SAFE Network will prove its worth and any name will do. A better name would just give it a boost - sort of like Falcon Heavy versus Falcon 9.
Also worth considering SAFE is not really a product, but a platform, the products so far are Jams et al. It is likely a product that will take the masses by surprise and not the platform. At least that is a goal and likely a reality.
Yes. “The Internet” is not the “thing” people start using it for. It is the applications (facebook, websites, etc) that is the reason that most start using the Internet
That is so overlooked by most of us I believe. After all, in the beginning was “Internet” the product that had to be marketed, or was it “email”, “world-wide web”, AOL and Youtube (another terrible name)? I think we are okay here. Bring on the first killer app.
Naysayers, though, might say: Hold on there. SAFE is a replacement for the Internet so it is different. You need to market it as a replacement and list the reasons why it is better. So, in that regard, you still have to focus on marketing efforts for the network aimed at key early adopters such as developers, businesses and savvy users and a better name might be useful.
And the applications that people are writing now (JAMS, video player, sites, etc) are like the facebook on “The Internet”
So look at the name “The Internet” and see how that went. It didn’t phase people or discourage them from using it to get to facebook
And so SAFE is exactly like “The Internet” and people will use SAFE to get to JAMS or other sites on SAFE
Granted SAFE may not be the best name, but in my opinion it is not the doom and gloom that you suggest it is for the above reasons. But if you have a suggestion for a better name then bring it forth with all the reasons why you feel its better and lets evalute that suggestion.
Thank you
I never spoke of doom and gloom. Apple just gave away total control of it’s services in China…
You may not care. Either because, well, you may not care or because of the lack of descriptive
words that trigger images of a boot stomping on our face for ever.
In due time I will present another name, logo and tagline.
Indeed. Take “Google” vs. “Yahoo”. One has a much stronger brand because the true differentiator lay in what and (more importantly) how they delivered, how they redefined our lives.
Also, slightly off topic, but it’s good to have you back, @neo
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