Here we go again… This conversation already happened here: SAFE Network is a terrible product name [Clickbaitish]
And here: Rebranding MaidSafe For The Mass
And here: (Re)/(more)branding - should we do the unthinkable?
And probably elsewhere too…
I think the point still stands that a rebrand is an unduly expensive proposition with questionable ROI when the current name delivers against the chief aims of a brand—identify and inform.