In the last 5 years most projects haven’t shown any functionality at all before prices have soared and essentially vapor ware was sold to the masses. I contend that your thesis is backwards. A live network and proper marketing will send prices higher and and the ability to update the network, show utility and actual function will build a floor somewhere where mass volatility will not exist and instead create the foundation and potential launching pad. People buy products because of marketing and then stay because of proof of concept, not the other way around.
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Could very well be. I’ve held for many years now and still slowly accumulate, so it’s more or less irrelevant to me if the speculation comes before or after stability. I keep thinking people will be a bit more rational and discerning now, but looking at what else is on offer…
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Oh gosh, you can tell who doesn’t have an idea about marketing, when they use it as a synonym to promotion. That is the main misconception in layman’s minds.
Also, technical minded people tend to grossly underestimate the vital importance of the social sciences for a commercial success, and keep having this romantic idea of a great invention that sells itself because of how good it is… and that anything else is just superfluous.
An idea isn’t an invention, an invention isn’t a prototype, a prototype is not a good, a good isn’t a product, and a product isn’t a business.
Most highly technical people I know, especially those who are specialists, can’t really make the difference between them.
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Exactly…don’t get me started…
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We need to keep this and frame it with accreditation. A @piluso quote that replaces many business books and flowcharts to instant success! I cannot agree enough with that statement
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Well I wish my resume was as impressive as yours! Let me see if I can make it sound tastey though.
The foundation of my sales experience was layed in the early days of digital currency. I was one of the first promoters of “loot” in MMORPGs being exchanged for real world currency in the early 2000s. Later I leveraged these skills to excel at promoting private energy contracts to home owners when this was a new option in my province. Since then I have been a team leader for various enterprises that use a direct sales approach. Most recently I helped a local lawn care company create and execute their first ever attempt at door to door sales. In all cases I have been there with a truly novel idea, and broke though the barrier of old habits that die hard.
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The biggest difference between Sotros25 and you, is that your skills would be more tactical and hers is strategical. It is like you are the second lieutenant while she would be a lieutenant colonel.
Having said that, I would like to share Sun Tzu:
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
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haha I do like this analogy. At first I was just kicking in doors and training little college kid recruits to sell some freaking cars… but now I feel I am up to the level I at least have a little more back and forth with what you call the strategic level.
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Based on your description, no, you are still in sales so you are still in the frontline of the battlefield. Your objective is still to reach quotas, and that is akin to accomplishing the missions that the higher ups have ordered. Your job is to find the best way to accomplish it efficiently.
You are not involved in the decisions in what to produce and why, how to design the product, for which demography it should it be designed, analyze the market penetration, analyze the competition, analyzing trends, product life cycles, etc…
People in her position is in charge of planning and monitoring from before the product is made, when the product is made and sold, and continues after the product is sold. All this is beyond your scope as a sales person.
She is in the theater of operations, you are in the battlefield.
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not that I mind being on the battlefield but what I am saying is my last battle I was more then just a field commander. I was there at the planning meetings with the owner of that lawn care company helping him assess how we were going to move into position before we started firing the cannons. Sure many things were beyond the scope of my command like the what to produce (although I would argue I had significant say in how it was deployed eg what types of packages might be enticing and what’s better sold individually.)
If you liked that role, you should try taking marketing courses, here is one offered by Wharton at Coursera:
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ya I should take some kind of online course right now. Improve myself with these mad crypto gains this year!
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The major shift from sales to marketing is the change of focus from selling a product to acquiring a customer (and retaining it).
The Coursera course has started today, I think.
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That course looks a little shallow. Had a teacher in marketing, he had previously had top marketing positions at P&G and similar large companies. He said that if someone wants to learn marketing they should read “Principles of marketing” (Philip Kotler).
There must be more broad courses at Yale open courses or similar if someone wants to get a good basics course in marketing.
But it seems a little hard to find marketing courses when did a quick search, but Yale economics courses are amazing and perfect substitutes if someone wants to study economics.
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You are right, I checked the syllabus of the Coursera Intro course and it is underwhelming, I expected more from Wharton.
I haven’t read the textbook you mention, but Kotler is the father of marketing, you can’t go wrong with that textbook.
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Close but no cigar
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Well as a “Boothie”, I can’t say I expect that much from Wharton (being slightly facetious here, haha). Marketing was one of my MBA concentrations at the Booth School of Business. While Booth has started offering more online courses, I’m not sure that marketing coursework is available in that format. @andyypants, you can find out a bit more about University of Chicago’s marketing program here: Marketing Curriculum - Kilts Center | Chicago Booth
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thanks for doing all this research for me everyone! Yes it really needs to be an online course right now I think. Universities are already a great place to catch a virus and I am not going to an actual campus any time soon. I will check out that Kotler book. I mean in my experience of university the main thing they do is come up with good suggestions for books to read rather then create completely new material haha.
At least that was my experience of a BA in psych. The professors were like chefs that made the ingredients (books/studies/ect) into a package for you. Rarely did they use ingredients they grew themselves though!
Actually what I would do first before reading a book is check any relevant Wikipedia entries. Doing that right now!
Based on what I have so far read Kotler seems to use a sort of applied social psychology approach. I think my system will digest this quite easily.
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That would depend if you are getting a class from a full time professor (who is also a researcher) or a course instructor (ie. graduate students) or adjunct professors.
At first I didn’t know anything about how the academy ranks worked, and I simply signed up based on what would be more convenient for my schedule, without paying much attention to the titles. Oh boy, that was a huge mistake.
The full time professor would be the one who is actually “growing their own produce”, they live and breathe what they teach, as they will be researching in the field that they are about to teach you.
The rest though, they are just constrained to the contents of the textbook (they might not even have a clue of what they are teaching as the classes are assigned arbitrarily, and not based on your specialty or field of study)
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I dunno I had some full time professors that were just go like read this text book and we will discuss. I guess in the discussion they add their own produce sometimes. I dunno though it can be hard to tell because its not like there are citations in conversation to really know if they came up with that or just read it somewhere.
Now occasionally you get one with a big ego cause she did some experiment on the spacestation and you definitely get informed this is my original work in those cases 
I do agree with you though like when you get those TAs often you have people in the class that actually know the material better then them lmao. Won’t see that happen with a professor teaching undergrads ever.
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