Hi Everyone, fab to be here!
As Jim mentioned, we are eager to respond to your questions around Marketing and give you some details on what is in the works to drive out awareness and engagement across our key audience groups up to and through launch of the network.
First of all, being clear on our objectives from a marketing perspective and what we need it to achieve is vital aligned to overall Autonomi business objectives: We want to drive new users into our ecosystem: from new node operators to builders and new strategic partners that will bring big data to us.
Aligning our marketing objectives ensures that we spend budgets and resources in the right direction that will add value and influence the key levers that we want to impact.
In the run up to and through launch we will be communicating to new users and groups in existing and new channels as well as putting the budget behind things like sponsored advertising campaigns. We will leverage our brand message to make wider markets more aware and showcase our key reasons to believe. We will be announcing new strategic partnerships and attending events where we will be talking to new groups to bring volume into the ecosystem across each of our customer groups.
To help bring it to life for you all, we will run through our Marketing Plans and Activations at our Stage Event on 22nd October. We’ll make this more of a Townhall style Event and can make a recording for anyone unable to attend.
We are really keen to keep you informed as we run towards launch and your engagement, participation and insights are gratefully received.