I think it would be good for the team to upload content they produce to the network. This would help in getting initial content on the network and it looks good that the team is using the network that they are creating ( it also helps them directly see any issues as they are using it - it also creates dialogue between departments, marketing to development etc).
They could post documents using Publii as a blog or website creator so people could view them with the AutonomiDweb App, and publish the videos for steaming using AntTP.
Anyone could then access them without tokens, providing a showcase for Autonomi to all kinds of users and developers.