85 is easily the best.
There are no outstanding designs yet, and I think a lot of the designs are just too complicated or give me the impression of something unintended.
2# is a shipping or logistics company
6# child online safely company.
7# reasonable but looks like a heart shaped broach
13# nice idea and I like the network nodes, but its too complicated. Its also a house security company.
29# one of my favorites, but might be too complicated and it pretty boring.
39# and 40# These seem cluttered, and almost look like bags!
41# looks like a 5 and doesnāt look serious
50# a little too playful and orbiting lines/dots donāt relate to networks
I think that the logo should bring to mind the dynamic and collaborative nature of the network, over the security aspect. After all, the security aspect is a means to an end.
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I said the same thing, until I covered up the brushed-metal version with my hand and looked only at the blue on white. I was not as impressed at that point.
This sums it up for me well enough (thanks guys!)
For those reasons, #15 is the most appealing to me. But far from being a true āwinnerā.
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I like #63 too. Maybe it could lose the line down the middle and shield qualities and go a bit more chunky, but I agree that itās another decent one. I agree with smacz that it also needs some tweaking though.
Iād like to see some designers playing with ideas about freedom, broken chains, networks etc rather than just shields and locksā¦ The protection SAFE offers is there to facilitate freedom, not to lock you away and separate you from the world, so locks and shields do miss the brief a bit even though they kind of work on some levels.
Fingers crossed there are still some genius ideas to come.
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This. I understand why this competition was created, but honestly, I feel like we donāt need to chose any of these. Once the community gets ahold of the alpha or beta, an image associated with the network will probably emerge.
It feels very forced right now and on an incredibly small time scale. I donāt think anything good can really come out of this. If there was a community based one maybe, that lasted for a few months or somethingā¦ well that could work I think. But this? I expect even the winner will end up being something trite, cliche, and mediocre.
The safe network doesnāt need its own branding right now. Just using the current maidsafe logo, or having no logo at all is fine imo. I really believe this is one of those things where it wasnāt really a problem to be solved in the first place.
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Logos with ālockā - nothing secure, just a limit users freedome, otherwise banal.
Logos with network connection crossing in the middle point - wrong. Maidsafe donāt have central core.
Logos with stylized āSā - banal.
There is no logo what cost offered money.
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Perhaps the chosen logo wonāt be perfect, but weāre not signing a contract that obligates us to use this logo until the end of times. If something better comes along organically then thereās no reason we wonāt be able to switch to that.
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First pass, I rather liked #100 by Dasha M. for itās looking almost like hand linking - shaking of hand combined with sense of a lock makes a quick and memorable impression.
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Iām wondering thereās rather a lot of blueā¦ was that in the brief?..
I think blue is used so much because it is the colour of ātrustā
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Green might be moreā¦ ānatural organic and good for youā.
Theyāre all mediocre. Leave it alone until something brilliant and surprising appears, which could be well after Safenet is running in production.
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I agree, I like those following in that regards but I think they should be improved on.
- 2 Great understanding of the network, I really like how all the concept comes together to form the logo. The final result doesnāt appeal me though, maybe itās the symmetry that make it looks too much like a navigator wheel.
- 3 Looks a bit generic but I like it. I like that all nodes are different in size. I also like the blue bar in the E and the little white lighting on the nodes.
- 69 Looks like data flowing in the sky. I think itās too detailed, maybe abstracting it a little would improve it.
- 95 I like the global scale they are going for. I donāt like the result much though.
- 119 Is also in the right direction. Itās a bit bland though not sure why. Maybe the nodes are too far apart.
Among these if I had to pick one right now it would be #3.
Or maybe take the symbolism of 2, the asymmetry of 3, the scale of 95, put them all in the mixer and see what comes out of it.
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a suggestion on how the designer could improve on 7ā¦ perhaps?
my design skills are crappy but I still keep going back to his thinking it just needs a tweakā¦
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Something that can work as a favicon would be ideal.
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The graphic artists all seem to be taking the word (āsafeā) and slavishly producing pretty representations of it. Nothing worthwhile can result from such an approach.
What is needed is to take a core concept and depict that in a visual metaphor. That is closer to what real artists do. Like Torās onion, for example.
OK, so, since the graphic artists prove themselves to be mere technicians then letās use them as such: Let non-graphics people produce verbal descriptions of designs that the technicians then implement. The advantages of such an approach:
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There are many more non-graphics people. I.e., people who have a froth of ideas but no familiarity with the graphical tools (or even, as in my case, can barely draw a straight line).
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Harnessing the non-graphics people draws upon the SAFE community of people who are steeped in the concepts.
An example of such a concept, which I might have mentioned before:
Take the XOR symbol (a circle divided by a cross). Join many instances of it into a āmesh.ā Wrap that mesh around an invisible sphere. Make it the traditional SAFE colours of light and medium blue. Voila: XOR space. Further refinements might have the sphere cupped in a hand, or supported by a dozen hands. A suitable favicon would be a blue XOR symbol. Iām certain that this can be done in Adobe Illustrator but it is beyond my skillset. An example that I found that show the possibilities, that what I have described can be done: Mapping art onto 3D objects in adobe illustrator - YouTube
The point Iām making here is not to put forward a particular idea, but simply to illustrate that it is more productive to pair the ideas of non-graphics people with the technicians who have no understanding or interest in the concepts.
EDIT: Hereās another video that illustrates the techniques necessary to implement my example. The sound is dreadful but this screenshot shows the result:
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@bluebird What do you think of 137?
Itās global. Itās made of tiny symbols that looks like XOR(not sure if it was intentional, maybe it could be made more explicit). The S envelop the sphere meaning itās inclusive for everyone.
Iād like to see more variation of this.
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Youāre right, itās āgetting warm.ā
If the globe were relatively bigger and the two enclosing swooshes more like actual hands (one up, one down) then it is getting even warmer.
EDIT: Actually, not āone [pointing] up, one [pointing] downā but one hand above and one beneath the globe (i.e., rotate the swooshes/hands ninety degrees). That would then have one hand being a nest for the globe and the other protecting it. I.e., oriented like this:
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Like one of those ?
The brief mentions the following:
LOGO MUST BE COMPLEMENTARY
A logo exists for Safecoin, the cryptocurrency native to the SAFE Network. We want the new logo to be complementary to this logo. This doesnāt mean it has to be the exact same style, but it does mean that it shouldnāt have an opposing style and colour. You will find the Safecoin logo attached to the brief. The colour of the logo is #5592d7.
I guess most designers decided to play it safe and use those colours. 