David Irvine to Finally Launch His Decentralized Internet
This will be supported by sponsored X posts, which are set to go live within the hour. A big thanks to @bux , who will also repost and share the video on her socials !
Ad Campaigns:
Google Ads are live and aligned with our X ads.
Google search campaigns are targeting specific keywords to drive new traffic to our site.
Influencer Campaigns:
We’ve planned YouTube influencer videos this week with a collective reach of over 1M viewers.
This marks the beginning of our journey to ramp up Autonomi’s presence and establish our voice in the market. I know many of you have been patiently waiting for this moment. It will take time to refine our approach, learn what resonates, and amplify what works best.
But we’re officially off and running—and excited for what’s to come!
Only issue I’ve seen is the text ‘quantum encrypted’ being used at one point, which is a bit misleading. ‘Quantum secure’, which is used elsewhere seems more accurate & less likely to confuse.
Looking forward to seeing how the marketing actions as well as software updates leading to the TGE pan out… exciting times!
As we want to promote new alternative internet, are there plans to target any of the alternative platforms? Fediverse, Solid, Steemit, Freenet, Manyverse/SSB, Urbit…?
All this is commendable and should be done, but the real job of the marketing team is to reach the maximum amount of potentially interested folk. So its unsurprising that most effort goes into the established channels with the vast majority of users.
We can’t change the world until enough of the world knows about us.
Having said that, I have a suspicion that those using the alternatives @loziniak mentioned may have a higher than average “conversion” rate.
All the more reason to spread our efforts over all channels but concentrate on the established channels.
Unfortunately this is squashed as soon as folk see association with Blockchain. I see it every time I post a link to Autonomi stuff, so I generally don’t.
Meanwhile I don’t see the logic of bringing people in for a terrible experience: uploads failing, downloads failing, no working apps, and running nodes requires sustained work and monitoring, or figuring out how to pay for storage still requires a PhD in something I don’t have. Oh, and we have a bunch of new data types on the way that nobody has tested.
Who do we expect to involve here - seems like just blockchain bros?
It would be nice to understand the thinking. Who are the groups being targeted, what do we want their responses to be, and what experience are we offering to achieve to achieve those results?
One of my New Years Resolutions is to have less to do with negative people.
Its damned annoying when one of the first negative people turns out to be mostly correct…
I say let the Marketing folks market and we do what we can to make sure they have something worth marketing.
Im not 100% convinced the blockchain aspect is such a turn-off, I fear we may be up our own wee holier-than-thou fundament to a certain extent here.
It is what it is, the blockchain is a convenient set of training wheels and I am a bit happier that the the Native Token vision is a good bit more than just a vision.
Now how we market that story effectively (Blockchain as a temporary crutch) is a whole new subject in itself.
… didn’t return a mention about Autonomi, nor Maidsafe, nor Safe Network in the first 10 pages. The other search terms I didn’t bother to look so far down the pages.
That was with the “All” -tab in the Google. The “News” actually did return this as the first result But I think the “All” -category should find us as one of the first results anyway.
I get our page as the last hit on the first page of the results. There happens to be a car repairs shop with the same name in Finland. If they pay Google for visibility in Finland, maybe they outcompete the Autonomi dearer to me?
On the topic of visibility and clarity on the (new) messaging there is quite a bit of outdated (and thus confusing) information out there which should probably be cleaned up. Old website versions, old whitepapers linked from somewhere etc. I think cleaning up all that is worth the effort as newbies brought in by marketing efforts will less likely be confused by the “mess”.
Autonomi
Our website 4th and this forum 5th on the first page. Before them all the hits were the car repairs shop. (Probably Startpage still let’s my location be known to Google?)
Decentralized web
No mention of Autonomi on the first 5 pages.
Decentralized data storage
Our old site at page 4 https://safenetwork.org/
No mention of Autonomi on the first 5 pages.
Several competitors mentioned.
Website Refresh:
Press Coverage:
Ad Campaigns:
Influencer Campaigns:
But I think the “All” -category should find us as one of the first results anyway.