Thinking about this a little more, it seems like the multiple terms are going to show up naturally from the titles of the Safe “Things” themselves (ie. SafeMaps, SafeMail, SafeBooks, SafeContacts, SafeBlog, SafeChat etc. ) So adding more indirection may
not be helpful, even if it is functionally descriptive…
I think “Safe Spots” and “Safe Ties” are fun and friendly too
… the only problem is when I start to brain storm around those, my mind keeps wandering to “Sun Spots”, both the extraterrestrial kind that can wreak havoc to communications on earth as well as cancerous melanomas
. And for some reason I want to pronounce “Ties” like “Tees” or “Teas”, which leads to a “Safe Tease” and all words that rhyme with that like “Safe Trees”. Tries and Trees are related to XOR addressing, but Trees also have sap, which brings us to where we started with the [S]afe [Ap]p. 
I think a lot of these might be fun marketing terms inside of an ecosystem of applications… but not sure if there is an “App killer” term or phrase yet…
Not sold on this, but another one is “port” or “ports”, such as “Safe ports”:
- “Hey folks, it’s time to build a SAFE Port of this popular App…”
This has various connections to computing… software porting, network port… references to sailing and commerce… a contracted form being “sports / safe sports” to attract the football fans etc. One potential problem that might make it look copycat is that apple had a MacPorts aka DarwinPorts starting about 15 years ago, it was/is an open-source software project though… still active. “sudo port <package-name>”
Moving on from “port” a similar line of thinking has Nessy curling around a “ship” or “ships”, ie. “software that is shipped”, or literally referring to a “vessel” for transporting information.

- “Safe-ships in a sea of data.”
- “A safeship will beat censorship every time.”
- " At one level there is craftmanship, on another there is scholarship, stewardship, and seamanship; to go above and beyond all of those you need to have safemanship."
- “Hey man, be hip and get the latest to ship from <safe://my.over-hyped-ship> !”
- “Get your ship together and publish that blog already!”
- “Are you worshipping that ship on SafeTube again?”
Ship also ties in nicely to the fact that SAFE itself is built with a mix of cargo and rust with blood, sweat, and tears like most seafaring ships. Ships on an ocean of data is a nice metaphor to connect the various lands and peoples around the world… etc.
Maybe there is some fun acronym lurking in there too:
- [S]ecurity [H]elping [I]nformation [P]artner
- [S]ecure [H]uman [I]nforming [P]rogram
- [S]afe [H]appy [I]nteracting [P]eople
Ship has other pieces that tie into internet themes like ip addresses or ips. Along with the shipping metaphor can have SOS, or Soss, pronounced like “Sauce” or that “Secret Sauce” that beats the competition, while also related to"Foss" thus making “[S]afe [O]pen [S]ource [S]oftware”.
One thing I get from “Safe Spots” and “Safe Store” is that a word that starts with the letter ‘S’ might be the best analogy to “Apple’s Apps”…
If we constrain ourselves to no more than five letters then we’re essentially asking for the best letter combination that fits in [ S**, S***, S**** ] or if plural [S\*s, S\*\*s, S\*\*\*s].
(no profanity please
) If you want a similar sound to “Apps” than this leaves:
[ S*ps, S**ps, S***ps]
Anyone up for some tasty…
- SAFE sap
- SAFE scraps
- SAFE slaps
- SAFE snaps
- SAFE straps
- SAFE swaps
- SAFE sops
- SAFE shops
- SAFE slops
- SAFE stops
- SAFE swops
- SAFE sips
- SAFE scrips
- SAFE skips
- SAFE slips
- SAFE snips
- SAFE strips
- SAFE slurps
- SAFE soaps
- SAFE soups
- SAFE steps
- SAFE sheep
- SAFE seeps
You can have “shop” or “shops” for a safe store which also could be related to “safe hop” in the network. We also see “ops” in computing, so shops are something like “[s]ecurely [h]ashed [op]eration[s]”?
The word “stop” is similar to “spot” and “shop” in some ways by referring to location, while “swap” is nice since it refers to sharing. The formal definitions for scrip fit rather well too, without going so far as to say scrypt or scripts.
Aarggh mateys, brain fog is setting in…