I’ve been reflecting on what it takes for Autonomi to succeed—whether it’s a matter of luck or if we can actually steer luck in our direction. After all, for every major breakthrough, people often point to luck. But can we truly call it luck, or is there something more behind it?
The longer I think about it, the more I’m convinced that success has less to do with luck and more to do with solving a critical problem—removing a roadblock.
So, where does Autonomi fit into this picture? Sure, it solves a lot of technical issues—making the internet safer, more decentralized, and user-controlled. We’ve all heard and championed these benefits, especially as people who understand the risks of the current system. But here’s the question: do regular users really care?
I look at my non-tech friends and it’s clear they don’t think much about privacy or decentralization. They freely hand over their data to Facebook, Google, and others. Many still use simple, reused passwords and don’t bother with password managers. Heck, I’m still trying to get a friend to switch to Signal instead of WhatsApp!
Autonomi clearly solves a major problem for these people, but does the average person even recognize that problem? I’m not sure they do. So, how do we make Autonomi a success? How do we get people to actually use it? Sure, we have the supply side—people building it. But what about the demand? How do we create that initial wave of interest?
Looking at history, one pattern stands out: big breakthroughs often happen when companies solve major roadblocks using new technology. Take the internet, for example—it eliminated the stigma and censorship around the porn industry, making content instantly accessible and widely accepted. E-commerce had a similar shift when it moved from brick-and-mortar stores to online platforms, solving huge logistical problems.
The big question now is: How can Autonomi transform the world? What roadblocks does it remove for businesses that will give them a competitive edge, making them want and need to adopt it?
I’ve been thinking about this, but I don’t have all the answers yet. Not that I’m not hopeful—quite the opposite—but if I did have the answer, I’d probably be onto something big. That’s why I’m curious to hear what others think: How do you see Autonomi changing industries, business practices, and leadership?