https://support.bittrex.com/hc/en-us/articles/360001354486-Bittrex-Announces-Formation-of-Bittrex-International
Bittrex International
The company will own and manage ventures outside the U.S., including new Bittrex Malta platform which will own and manage a global collection of innovative blockchain technology-focused businesses operating outside of the United States.”**
” The mission of Bittrex International is to be a driving force in the blockchain revolution, increasing adoption ((market expansion?)) of this innovative technology around the world. The company will own and manage Bittrex’s international businesses.”
”Bittrex Malta is designed to give innovative coins and tokens a streamlined approach to not only be listed on the platform, but also to continue building trust and a larger global footprint.” (Want’s to add new coin/tokens?)
Every digital asset listed on Bittrex Malta will be available for our international network of partner exchanges ((New opportunities for new markets?)) to launch (consistent with their local laws).
((Allow for Upbit re-list and more?))
The platform will reach customers in Latin America and the Caribbean.
September 05, 2018 13:02 ((expanding market, new regions))
VANCOUVER (August 15, 2018) — CatalX, a new Canadian digital asset trading platform, a partnership of digital tokens in Canada.
https://support.bittrex.com/hc/en-us/articles/360013180212-CatalX-to-Launch-a-Revolutionary-Digital-Asset-Platform-for-Canada-Platform-will-be-Powered-by-Bittrex-Technology ((expanding market, new regions))
LONDON (July 5, 2018)** — Bittrex, the premier US-based blockchain trading platform, and invest.com, a leading fintech brand, announced a partnership today to open a digital trading platform, starting with customers in the European Union. The new trading platform will be launched under the invest.com brand name. ((expanding market, new regions))
https://support.bittrex.com/hc/en-us/articles/360006703432-invest-com-and-Bittrex-Announce-a-New-Digital-Trading-Platform
Allowing for fiat deposite/withdraw
https://support.bittrex.com/hc/en-us/articles/360001382223-Bittrex-Trading-101-Trade-with-U-S-Dollars-Fiat-
My analysis:
Bittrex is lately expanding into new regions probably in an attempt to grab market shares in new regions. Europe is one of the expanding regions where Bittrex expands with invest.com and Bittrexmalta. They also want to broaden the international list with new innovative coin/tokens. With Bittrex Malta the company opens up for international affilates to trade the new accepted tokens (according to local laws). Bittrex is making good strategic moves reaching new regions, allowing new tokens and fiat deposite/withdraws, these moves are sets them up for being a major important player in the regulated markets of US/EU/Latin America/Canada
Please forgive me for this long comment, it kind of makes me a little happy when getting opportunity to make some analysis and strategic thinking.