Putting something in bold doesn’t make it more true.
See my post in the thread that is for discussion: Five of the best company straplines and the stories behind them
- Tesco: ‘Every little helps’
- John Lewis: ‘Never knowingly undersold’
- L’Oréal: ‘Because you’re worth it’
- Nike: ‘Just do it’
- Marmite: ‘Love it or hate it’
Effective taglines, evidently are ambiguous. It’s more a matter of what sentiment do you want to be associated with; what simple thought that will make for easy recall when the time is right?
[quote=“Krekc, post:1, topic:10182”]
This topic is not to be used to discuss the strapline suggestions. The discussions on strapline suggestions can be continued in the SAFE Network strapline vote topic.[/quote]
and so I don’t fall foul of the same:
SAFE Network: Cometh the hour. The World needs Privacy; Security; and Freedom.