Following on from the an earlier thread proposing a competition for a visual identity for the SAFE Network, it became clear that there were a lot of differing views and it is unclear at this point whether the majority of the community think the network even needs its own identity. The purpose of this poll is to find out!
If the majority vote yes a competition committee will be formed (I think we have enough volunteers already) and they will work on a project plan and a design brief on behalf of the community. If the majority vote no we will leave things as they are.
The poll will close at 7pm Sunday night.
Yes - the SAFE Network needs its own visual identity!
Just to confirm that the poll has now closed and 80% voted that we need a network brand identity. Thanks to everyone for taking part. Iāll be back in touch shortly with next steps.
For those who dont follow the forum or dig deepā¦ For the everyday internet userā¦For the target marketā¦ What is Project Safe? I see nothing succinctly and clearly identifying it for what it is. Could it be a pilot project for safe insect repellent? Is it a project for a Safehouse for wayward teens? Unwed mothers? I completely agree this Tshirt is a work of art ( I want one) - for a technerd - who already understands what this technology is all about. But it is not the story for the masses and it wont deliver adoption and may well cause irreparable harm to the cause.
Apple has been around 30+ years. Brand identity is a very different game today. Apple cemented their brand long before social media and long before most of the people on this forum were born. Bad example.
Much as I love the ants, I think I agree with BIGbtc there. You have to understand them in context, itās almost like a private joke and not appropriate for our mainstream appeal/elucidation mandate.
Donāt get me wrong, Iām not suggesting Meerkats, but ants donāt do us any favours unless theyāre really fekin cute imho anyway
Yeah I donāt get some people, a marketing agency would kill to have the chance to work with a simple 4 letters word that everyone can positively relates to.
Read my post. āProject Safeā is my concern and I never said I dont like the word safe. Do you have any idea how much money was pumped into the branding of your other examples, Twitter, Slackā¦etcā¦ ? I dont think you do. You need to understand my point of view and not take it personal. You seem offended that Im thinking about whats best for Safenet. I dont like the name Project Safe and I dont think the Tshirt is a good marketing tool.
imho anyway