Define: Strapline > a short, easily remembered phrase
Five of the best company straplines and the stories behind them
- Tesco: ‘Every little helps’
- John Lewis: ‘Never knowingly undersold’
- L’Oréal: ‘Because you’re worth it’
- Nike: ‘Just do it’
- Marmite: ‘Love it or hate it’
Each of those don’t say anything one their own. They’re not value statements even.
I think then “SAFE Access For Everyone” is better as a strapline.
I wonder it’s important that there isn’t only one winner. We seem to only have good ideas above. So, “Secure Access For Everyone”, still works and obviously “Privacy; Security; Freedom” is the most powerful statement of interest - and I especially like what followed from @riddim above that both “SAFE” and “safe”, follow from our seeing Privacy; Security; Freedom.