Clike tokens are the endorsement type that 1) don’t require reputation in the target community, and 2) are not restricted in amount you can give to the same content per identity.
I think it will be especially attractive to organisations with a PR budget, because it’s a lot easier than to make thousands of accounts which need to build up reputation in the target communities.
If that turns out to be the case, their PR budgets will go into the Clike market, pushing up the price. So it’s market value may be a profit opportunity, simply by selling at a far higher point than you buy them now.
It may also be attractive to individuals when they feel very strongly about something, and don’t consider their signature endorsement enough. They can give further endorsements with Clike.