Hi everyone,
My partner in chime wrote a blog in response to a Nielsen Norman Group article that presented a less than comprehensive look at the privacy tradeoffs.
He references SOLID and SAFEnetwork so @happybeing asked us to share the article here in the forums 
For those that don’t want to go to medium you can view a PDF version I saved to g-drive here
Core themes in the article itself are probably of interest to the community and most def @JimCollinson 
Here is a quote from a research program I have been leading for the Australian Consumer Data Standards.
Sums up the trade-off fallacy pretty well.
“Because for me, if I don’t have to give any data but still get the same products and what-not, I won’t give them my data.”