If you are investing millions in making blockbusters and you expect people who are watching it for free to somehow pay your bills, and give you a profit, you missed some economics someplace.
And that is why it won’t work… The market isn’t allowed to intelligently set prices, because it cannot know what the content is – The total pool of money to be given out is paid by those storing the data – and they ought not be willing to pay 12 bucks a ticket worth of profit to the blockbuster when they are just trying to securely store data…