It’s not though. Gold has been a store of value for thousands of years and continues to be. So bitcoin cannot claim to be digital gold. It’s being touted as that, people are buying that lie etc, but that doesn’t make it true.
Bitcoin is in technology terms in a death spiral. Not marketing wise, and it will continue to increase in value for the time being because people ignore the reality and pile in, but it isn’t sustainable. The only way it can continue is by becoming another centralised pseudo asset, which will be no better than hypothecated gold.
It can be replaced by better technology, and that’s fingers crossed, going to be Safe.