What's our marketing hook? What do we do about it?

I think @Nigel’s point about a network of networks, and the multiplicative effect of those network effects in different areas may be worth using.

We are all confident that Safe can blow all these other projects away on their own turf because it uses such superior technology. The hard part is conveying this the breadth of Safe’s use cases in a succinct and effective way. In a way our problem is we can’t focus on one area of competence without selling Safe short, but if we try to mention everything it’s too thin.

But I think @Nigel’s list of network effects is compelling enough to get people interested because it’s both a different style of message and something you’d be foolish to ignore in case it’s true.

Here’s the post I’m taking about:

8 Likes