What's our marketing hook? What do we do about it?

The replies are great!

I think what we are starting to do is slowly start the stages of a fine distillation. Some very specific hooks here are beginning to emerge, or at least it feels to me that the bubbling process is beginning to happen.

Like @Sotros25 has said and many others over the years have highlighted too, selling privacy is like selling insurance, in all honesty no one really cares until they need to care and by then it’s too late. We care, but we are few and far between, that is not to say that the privacy community globally won’t give us an edge, it will but it is not a large enough net to cast and rely upon.

What is beginning to form in my mind is this cloud of data ownership, freedom and fundamental human rights in this SAFE environment balanced out with this corporate liability that they’re taking on.

Those things are not sexy in the slightest but that doesn’t mean they don’t matter. The health industry for example is a great example of this. We all know it. Let me explain…

Dieting, celery, shakes, pushups and exercise, waking up early, more celery, a trainer yelling at you, eating, fasting, drinking lots of water, no beer, no pizza, IT F*CKING SUCKS! Its utter drudgery. Especially when you are overweight, especially when you have 100lbs to lose, especially when you hate exercise, especially when your fridge is stocked full of coke, frozen pizza and the cupboard filled with chips.

But this industry discovered something very powerful early on.

They discovered that the way to sell their goods was to not focus on the beginning, the harsh cold mornings, the scales, the celery and carrot sticks, but to focus on the end, the ripped tanned six pack abs that gets the girls, the slim tummy, thick booty and hour-glass figure that gets the boys…fat turned into a fat sizzling, muscle building dream beach bod with a winners lifestyle, fast cars, big muscles, hot dates, winning, alpha as f*ck.

Health in our version of the world is privacy, security and decentralisation. Health is OK, privacy is OK. But what sells better is intrinsic human motivators.

This is what we need to do, we need to take what we know at its core is GOOD and HEALTHY for humanity but that is essentially boring in the beginning stages for the masses and show them the end.

Show them what they can have in a year not on day one.

What is that end?

Sex, mating, food, money, power, freedom… further distilled versions are yachts, beaches, cocktails, laughter, children, good times.

Data is money, servers are money, ownership of those is power, power leads to sex, mating, intimacy.

It’s all brilliantly intertwined. And if it can be harnessed it is magic.

Jeff Bezos is power, Elon Musk is power, Mark Zuckerberg is power. They have OWNERSHIP. They are as powerful as they are because they OWN ASSETS. These ASSETS can be owned by the very users of SAFE.

How do we package this up into perfectly sized little balls of goodness that our future users will gobble up? The future bod, maybe in this sense is the future data centre owner?
I honestly do not know right now. These are ideas.

The original videos and articles that attracted me to MaidSafe and the network worked on me because I could see it, I could see the potential. Most people will likely not see it although I do think there has been a massive shift in the last few years with all of the censorship, bannings and blockings.

Parler was essentially digitally executed because they did not OWN their data, their users did not OWN their data, they gave it up, Amazon owned and controlled it.

GAB on the other hand does OWN its own data, not much for their users sake, but they do OWN their own data and it is much harder to silence them, this means they can continue to operate and grow $$$. This is just another way to look at it.

How do you take a real life example like that and spin it, remove the politics and deliver that message to the masses?

I honestly cannot get away from the fact that it has to do with money. I have racked and re-racked my brain and I cannot distance myself from this. It is at the heart of it. And it is not something I have made up or thought of, its a natural part of it as it seems.

As some of you know I have written a few pieces on MaidSafe and SAFE and published them on Medium. My most popular article was https://medium.com/safenetwork/how-to-easily-mine-a-unique-cryptocurrency-on-any-device-for-free-and-the-best-part-its-already-c32b74cd8b5 had something like 6.9K views with a avg. read time of 14 minutes! 14 minutes is uncommon, most articles with thousands of views are in the 3, 4, 5, 6, 7, 8 and 9 minute range. WHY?

MONEY

The SAFE network represents monetary opportunities because it handles data in a novel way. And as a technology loving society, we all kind of understand technology and data equals money in this modern world even if we don’t understand how or why. We just get it, most people get it at some level.

And there are different opportunities as we all know.

Farming.
App development.
Websites.
Services.
Content creation.
…and ones we are not even aware of.

The first is farming because it has to be this way, it is a requirement for success of our network.

Attracting farmers in my opinion will be far easier than attracting app developers, folks interested in privacy, decentralization and content creators. In the process this naturally comes second.

Inviting someone who is already interested in things such as cryptocurrency, mining, decentralization, computer networking to SAFE where they can earn tokens for participating in a network and providing some basic resources is like shooting fish in a barrell.
Many of these same targets have already tried and FAILED at mining because it is too heavy a resource burden for them to even break even.

If we can attract, and we will, the initial one thousand farmers, our network will succeed I believe, our work will be made so much easier, these thousand farmers will be naturally incentivised to invite and attract others to use their network.
I repeat. This is not something we even need to develop or create or build in them, it’s not something that needs to be communicated and harped on, this is just intrinsic behaviour that will occur naturally.

My vision: I see a future where every home has inside of it its own miniature data centre. A miniature SAFE Network data centre to be precise. Whirring away silently, contributing to human data. Non-government, non-corporate owned, pure human peer-to-peer decentralized data. And all while earning enough to pay for itself or in some cases, for the aged nodes enough to maybe and possible pay them an income. The early bird gets the worm! And just like that we welcome our one thousand individual farmers!
Just like every home in the west has a fridge, tv, dvd, microwave and of course similar to a wireless/ethernet router, a piece of technology most people barely understand but they have it because they need it to CONNECT.

When the farmers are on SAFE, the app developers start to develop because they too see the new opportunities and they begin to develop and publish chat apps, forums, social media, funny websites, adult websites, music content, video content, content for kids… now the farmers and app developers have something to invite the masses to…

Pie in the sky maybe.

I will be writing some more articles on Hackernoon this time targeted towards the monetary opportunities SAFE brings. Lets see what happens. Stay tuned.

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