Greater than the sum of its parts.
If they are abstract, they are at a distance from reality and wide open to interpretation - inherently ambiguous. The principal element in three is “it” and the other two equally vague… that ambiguity allows them to garner a wider audience.
It’s like political statements - definite statements rarely attract as much support as ambiguous ones… which is a large part of why politics is in the state it is. Lazy politicians tending towards ambiguous soundbites and straplines.
Hell, Brexit is a prime example - it was entirely backed by soundbites and straplines without the lack of ambiguity that didn’t allow them to slip their way out of commitments. I suppose you will now suggest the leave campaign had strategy!