At the end of the day, no one will discuss a hexagon or an ‘S’, so they are less likely to remember the logo itself, but a lot of people will scratch their heads and ask, what is up with that little dude and what is going on in that logo with the radial lines coming out of his head? I think the weird and appealing qualities of it help it serve its purpose - it needs to stand out and be remembered. There isn’t much chance of the logo telling you much about the product, it’s more about identification than explanation. Remembering it and noticing it are what matters when it comes to helping identify it… I won’t be forgetting that logo, it’s odd, I love it 
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