I agree on this to a large degree. But there really has to be an identity for the network beyond safecoin. Safecoin is a unifying feature of the system, but it really is too limited to embrace the project as “The” focus.
But as you say, it IS a unifying factor and will be a spearhead for promotion in many ways.
I think the idea of having “Safecoin Magazine” as being a major vanguard is fine, but the network itself has to have an identity, because the network as a whole IS NOT safecoin.
I’m not sure as to the best overall marketing strategy, but we’ve got to have a logo for the Network overall, regardless.