Preparing a coordinated marketing campaign

I could attest to this! I am new to the crypto world and have a basic understanding of computers, networks, internet, etc… But, I am considered the goto “computer guy” for my family and close friends. I still have a hard time grasping the full features that make SAFE an amazing venture, even after reading about this for months. I have tried to explain this to some of my coworkers and they don’t understand what i am talking about. I can’t discuss this to most of my family because they don’t have a clue. IMHO - I think educating people is going to be the main challenge. As dirvine said “difficult thing to explain that it takes a ton of papers (which we do have) and nobody will read them all”, but even if people did read them, I don’t think the general public would really understand. So, how do we transfer knowledge/educate folks to understand this. Obviously, a fully functional SAFE platform would be great. Marketing would be great. Marketing strategy with release of test nets, great. But, I think the educational aspect could start immediately and have significant benefits. This will take some effort to create, maybe stuff already exists (if so I have not seen it). This would also help to differentiate SAFE from others. If folks think it is worth it and it does not already exist, I could take a stab at making a clean “1 pager” to highlight the differences…

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