Itās an interesting article. He requests that anyone with knowledge of good projects to tweet him, so I have.
Really good article, thanks for sharing @filipehdbr!. The author seems to understand well the need for the SAFE Network and the challenges the solution needs to overcome, so a really good one to follow up Sarah. I think heāll be very interested in our consensus mechanism as well as our arguments about the importance of securing the data itself and not just the pointer to it (a la blockchain based storage).
Another article comparing different projects regarding decentralized data networks.
Attention in how Safe Network is described:
Worth to mention filecoin (the ipfs protocol team) and their 205 million $ ICO.
I think this is fascinating!
It shows just how far ahead of his time, in observing all the inputs and thinking the situation through, David has been. The environment is finally forcing others to start to see the problem on a fundamentally different level, even though they still havenāt got the picture of what SAFE is aspiring to be and is accomplishing towards that.
Iām not worried about promoting SAFE too much. Not till itās really ready to break through, anyway. (Unless @nicklambert thinks we should be more optimistic about launch than we are cautiously being. 
)
Let the crowd continue to solve with the tools they already understand (blockchains, servers, etc.). This article is an example of reality starting to push the need for the SAFE Networkās broad solution into the public consciousness, even while trying to solve it on a patch-together basis. Few have the patience, comprehensive perspective and long-view that we so admire David for.
That someone can be so well researched and yet completely miss the Safecoin Network 3 years post ICO 
Oh well, at least were still getting bashed for that ICO and lumped in with Tezos.
I have had the same thought many times! Itās one thing to figure out ways to use consensus in interesting ways in a post-blockchain world, it was quite another to start to piece together this much creative engineering back in 2006 with a blank board and a mission. Even if SAFE doesnāt succeed David deserves huge respect imo. There are very few people with that combination of vision, self-sacrifice and determination, they are the folks who change the world.
'nuff respect
Yeah. Hard to know how (or actually if) he missed it. Bitcoin coming along put an interesting wrinkle in the roll out. Helped a lot in some ways, distracted in others. Everything became āblockchainā as THE solution, so perhaps thatās what was missed. Also, it really takes some looking or it is somewhat to bounce and not āgetā what MaidSafe is doing.
In this case, the comparison is valid for the purpose of the article. As we all know, the MAID sale was a mess that really hindered the project. Tezos made different mistakes, but the distractions are real there, too.
creators>pioneers>early adopters>mainstream
Weāre really only at the start of āpioneersā, heck the creators are still making the basic product, you canāt get in to the disruption much earlier than that! Take pride in swimming against the tide and being part of the necessarily small group at the start of any of these disruption cycles imo. All you get when you follow the herd is trampled grass and piles of shit. 
Blockchain is the perceived technical solution for insiders agreed.
Bitcoin as David suggests, is the genuine ākiller appā of the blockchain and the phenomenon the uninformed masses are embracingā¦ to the point of selling physical gold or houses to purchase.
So the question remains, do Maidsafe promote the technology or the ākiller appā to gain the recognition that this article provesā¦does not yet exist.
If the Scots are truly masters of getting value for money (marketing), then I would suggest the killer app is āthe high roadā of lore and itās āThe Safecoin Networkā for the win 
I predict that sidelining the killer app will go down as the biggest blunder for this project if āthe low roadā is taken and they decide to bludgeon the public with the technology instead.
If your need to sell off a little more of the farm at some point, youād better have a real buzz happening around your coinā¦sad but true.
Serverless = leaderless = answer to the control problem from AI research.
This made me chuckle, thankyou
I donāt think thereās any intention of bludgeoning the general public with technology. Weāre just not to a point where promoting to a very broad public is useful. Too much too soon would be counterproductive.
As far as most will see, SAFE will be like Venus, āborn full grown from the brow of Jove,ā including all the apps that entice the rubes, like safecoin, as well as the marvels that the techies wonder why they didnāt see coming.
Lol, gosh dang Blockchain Rubes.
Further comments about this article can be found on hacker news:
https://news.ycombinator.com/item?id=15633266
Some interesting rabbit-holes to explore.
I always find comment sections on these types of articles a good insight to the current attitude of the near-future-target-market of safe. Still a long way to go.
Thereās no such thing as too soon when your dreaming about the future.
I would agree with you if the āAutonomous Data Network (ADN)ā was the star of the show, but it aint.
Safecoin was a late addition to the original ADN idea and Iām not sure that the primary benefit was perceived as a new economic/productivity systemā¦more a way of pricing the storage and movement of data.
But what we have indeed is a new economic system that sucks in the value of the old into the new Fiat->Safecoin and in doing so unleashes a wave of productivity and innovation.
In time Safecoin will be ubiquitous, as will the engine on which it circulates.The difference being, that Safecoin will be part of everyday life, whereas the network becomes the fabric and taken for granted by all but the nerds.
I would suggest the Network should be taken for granted now rather than push it to the forefront, only to have it fade into the background again.
safecoin.io (Maidsafe property) should be the clear focus of the marketing dollar going forward. Promote the SAFEeconomy and what is possible within it, be futuristic, talk about the connected Robot networks and the other stuff David is passionate about like:
Machines that own themselves in bitcoin
What happens when an autonomous data network meets an autonomous trade mechanism?
A compelling business strategy for a fair world
Safecoin, why itās safe and what it means for us all
MaidSafe is bitcoin for data
Data is the currency, literally!
This is why I think the air has gone out of this forums tyres and why the network is still under the radarā¦itās all nerd talk and the topics around āThe Networkā have been done to deathā¦and yet, little tracktion even within the tech writer community.
The Network will take care of itself (Devs) but we need to start dreaming and share the vision of what the future economy can be because of SAFEcoin. This is a time where the visual artists, story tellers, futurist types that believe in the project can share their excitement and visions for that economy.
In addition I would say that, yes marketing dollars need to be spent to promote the coming ability to have secure data, private communications and the whole ānetworkā visionā¦just not Maidsafe marketing dollars.
Why? these features are baked into the productā¦there will be hundreds of vendors offering secure data products, secure comms products etc etc all because they are built on this network.
So let them spend their marketing dollars on promoting these things.
I watched a very good lecture by a successful songwriter who explained why the vast majority of songs have zero chance out of the gate. Why? because the songs are not crafted in a manner that targets the record buying market.
Being an insider he knows who the target market is that buys or listens to songs on the radio.
Who are they? ā¦they are the Moms driving their kids to school in the morning or young/middle aged women in general. OK so now you work out want these people are interested in and your on your way to at least having a semblance of success reaching them.
I would suggest SAFE is the same, reach the female population and it will get the ear of the nerdy male partner. Maybe the way to reach the female is to show her the future that her children will grow up in because of the new economy that is being created.
From an emotional effect there is certainly a thing as too soon. History has numerous geniusā who fell into depression because of the backlash when they pronounced their discoveries. Some we imprisoned for life and so on.
It is actually a delicate matter to get the timing right.
We do need to be mindful of the stage which development is at, how easy/simple it is to use for the targeted audience. If we donāt time it (reasonably) correct then it will destined to the dustbin for many people and only later will they consider it. In other words a very slow adoption rather than the ākiller appā adoption rate.
This would be good. I am unsure how we can ātake it for grantedā though since most donāt know of it to take it for granted.
Yep very mindfulā¦now lets get the party started.
Stated as an ode to the future, dont waste marketing dollars on the network ever, except for promotion to devs.
Yes I agree and Iām sure Iāve said things along those lines too. Its the APPs that will sell SAFE to the masses.
And the economics will sell SAFE to a subset of the masses and subset of the devs. I say this because I am hearing from talks & conference vids that a lot in the linux dev world have heard of bitcoin but few actually own any or want to be involved. From this I gather that SAFEcoin might not sell SAFE to a lot of techos and more likely to sell SAFE to a subset of the masses.