There is 1 referral level only. Tesla has 1 referral level. Amazon has 1 referral level. Definitely not a pyramid + this referral level is only temporary until the network grows and then the referral disappears.
My criticism of this project when I found out about it 1 year ago was that there is no mining - there is a centralized database of users with numbers against their name. But now they are introducing a blockchain with nodes and plan to decentralize the system, so it may become interesting over time.
This distribution of the initial money is a very clever way to catch a lot of people in the scheme, it all depends on whether the scheme is to drain money from these people or to create something of value. In my opinion, the desire to add a blockchain and the fact that they do not take money in advance from anyone shows that they are struggling to create something of value.