I don’t think so, not to take off at least.
To take off, SAFE has to be a better BTC exchange (will be the first truly decentralised one ever), a better anonymous / end to end encrypted open source chat / email service (also doesn’t truly exist yet), a better (perfect?) place to store your important files forever, a better way to actually earn money from your PC without all the bitcoin node confusion / mega 90gb downloads, and other niche stuff that it will excel at early on.
We’re talking taking off here.
Outperforming YouTube facebook google etc will ensure #1 global adoption, but it doesn’t need to do all that to take off substantially.