IMHO the marketing strategy should be centered on SAFE’s progress.
Of a near-to-intermediate timeframe the primary milestones are:
- Vaults Phase 2
- Fleming
- Maxwell
Each successive milestone should be accompanied by a marketing plan and exchange goals. For example, the exchange goals for Vaults Phase 2 could be to have support for 1 decentralized exchange and 1 centralized exchange serving the US market.
A gradual exchange approach will afford the opportunity to capitalize on SAFE progress and marketing effort while avoiding the risk described by @andyypants
As we collate and distill the lists of decentralized and centralized exchanges, and collectively rank them, we will be able to simply pick from the lists going from most to least preferred until exchange goals are met for each milestone.