Agreed. The most important thing is getting a concrete focus of what the project is. Something clear and concise that you can sum up in a minute and makes people lean in instead of breaking eye contact and looking around.
I still stand by steering away from putting too much focus on encryption and privacy, and focus on the functional gains. How do people benefit? Cheap/free storage, monetization, large-file distribution without relying on a 3rd party, etc.
Kickstarter could work, although KS campaigns always leave a bad taste in my mouth. They all seem so desperate rub me the wrong way…