@russell I understand you see advertising as valid, necessary, even good (?), because it provides a way for some people to make a living in a market that is awash with content. Whereas I focus primarily on the harm that I believe advertising, and other forms of influence that empower the rich (corporations and the very wealthy) over everyone else (any company or individual that can’t get better, more creative, more useful, more beneficial, products to market because they can be drowned out by the wealthy).
I guess really this is where we differ: on how harmful advertising is to society as a whole, versus how helpful to a tiny fraction of people in society.
I choose to not support advertising based business models, and to avoid advertising and tightly controlled media as much as possible (I now watch virutally no TV for example, mainly because it is shite though - not to avoid ads, which I used to just turn off).
If no-one supported ad driven content revenue generation, another business model would emerge: to start the product would become scarce, but if people really wanted it, they would start to pay for it more directly. And if they didn’t want it, great. It was not only part of a harmful business model, but unwanted.
In the days before advertising, yes, they exited! Marketing was a passive social process. Products became known by word of mouth and recommendation. When no-one was on commission, people learned to trust recommendations and reports. The whole thing worked, whereas now we have this reliable social sharing drowned out, distorted and manipulated by those with the money to do it. An advert can cost as much as a movie. Why? Because it makes money for the product owner, even if their product is not as good as alternatives which don’t get exposure, placement, distribution etc. You know this better than I! That is bad on so many levels, and does great harm to people, creativity, economy and society.
We can’t shift the mindset without shifting the mindset. I see you (again) stuck in a mindset, so naturally you see advertising as necessary. (BTW. I hope that doesn’t sound arrogant, I do seem to get into trouble with that but I don’t know how else to say it. I hope you accept it is meant honestly and not meant to be offensive. If it does offend, please let me know.)