It’s really a “Safe Network of Networks”, yes? I am 1 hour old noob so don’t mind me.
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I think the climate change /environmental thing is something that will resonate with many people if properly framed. Not in a political “we’re all gonna die” way, but more about the long-term stupidity of burning large quantities of limited fossil fuel resources to “mine” blockchain coins. Regardless of where one sits on the “how bad is CO2” spectrum I think nearly everyone would agree that we don’t need more of it in our atmosphere if there’s an obvious better alternative (Safe Network). Energy, even if nearly free someday (say nuclear fusion) is still a precious commodity that blockchain wastes. Same with the environmental impact of mining all the materials to produce the processors/computers that waste the energy mining the blocks. Maybe some images of a warehouse full of miners next to a coal powerplant (w/ some dark smoke) vs. someone sitting at a laptop powered by a solar panel situated at an actual farm (w/ lots of green things growing). This is obviously just one hook/angle of many and likely not the most powerful, but it does lend itself to some strong imagery.
Personal/private data ownership is probably the strongest selling point (or at least one of them). We need to figure out some way to convey that that people really feel in their gut intuitively.
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That’s the thing. A fun way to go about it is to see if you can describe it without using ‘dead’ words like data which can’t easily be pictured. Private/privacy is another one. We all know what privacy is but creating a contextual picture in a few words is hard. I’d even avoid ‘network’ if possible (unless marketing to techies or using in terms of social or personal networks, where the meaning is more clear).
The CO2 angle is certainly a good one in the crypto context.
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How did you discover Safe Network if I may ask?
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I’m glad you and @goindeep have asked this question. I hope people don’t mind being asked and it makes me wonder if we should imply that question in the Introduce Yourself thread?
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And how about the family photo’s and videos…?
There was a thread a while back asking this, some good info there.
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Photos are there. My mum doesn’t really do videos. Target market of one!
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Solid on SAFE for data ownership right?
My sense is the burning fossil fuels or excess use of energy for bitcoin was always a temporary albeit fraudulent element and it will be overcome (but of course I am not really informed on bitcoin or crypto currency and can’t gloss over my lack of understanding still resulting in a bias.) Also don’t think fossil fuels are all that limited in a relative sense on supply because their source for energy content is likely something else like thorium decay and the industry would likely knows so limited supply propaganda would be a debeers diamond type scam to help prop up their corporate welfare which they couldn’t exist without. But I hate the culture of criminality and entitled corporate state welfare for poison for profit schemes based on twisted outdated security models and hate the property models- this utter garbage should have been completely nationalized from the start. With fossil fuels because of inherantly weak thermodynamics throughout the entire logistical/use chain its like we are always sinking under break even (with its property models destroying democracy) almost like we have to push our own cars Flinstones style. I wonder how much the modern world really actually relies on our most primitive stunted nuclear tech (not thorium through fossil fuels but the stuff at places like Fukushima, 3 Mile Island and Chernobyl.) In so many ways being stuck with fossil fuels has to be about tech suppression to reinforce control. Fossil fuels are a literal chain around people’s necks a concrete yoke an implement of economic slavery. There are some good people now saying were going to be burning fossil fuels for a while. But they say that
because its compulsory. We could be done burning fossil fuels by 2030 and we must. There will be a cost for that but people who invest stupidly need to pay that cost, otherwise we really undermine risk taking. And outside of the good people trying to say concilatory things over modern slavery there are foot draging placating green washers like gates and buffet that had people investing in this modern slavery and who benefitted personally from their own pied pippering. They keep trying to do everything to miminize the losses to their contingent. They are in the way and need to get out of the way.
Let me try again. SAFE is about real society which is based on trust and truth. The alternative is false society based on coercion, lies and fear.
Which one do we want? Do we want to be constantly intentionally misinformed so that we can be controlled and kept down through living in constant fear held ransom and under duress from birth with the same for all those we care about or could potentially care about to the point that we are so impoverished we conclude we can’t afford to ever care and live instead in perpetual dead numbness without hope in total cynicism? Or, do we want society composed of reliable relationships and reliable systems.
Lord of the data:
One password to rule them all, One password to find them,
One password to bring them all, and in freedom, bind them.
Join the SafeNetwork, the worlds first decentralized, autonomous data network
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Best hook will be if great apps appear running on the network, something that an average Joe need.
For example: news feeds(everyone wanna now whats happening in the world), social networking(everyone wanna meet people and share things online), search engine(everyone are asking google about something they dont know and how to make it), web shops…
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By the fact that we are spending time on this forum, we are all tech-savvy (and interested). But we occupy a narrow spectrum of the human habitus. There are so many perspectives that can be targeted here. My point is that we not market too narrow.
I agree that we are in the first instance (when the project launches), this project is best suited being promoted to others with similar perspectives. We want to target the lead user in order to drive adoption.
But what if we organize the marketing hooks according to the dimensions of sustainable development? Whatever pitch we want to make will likely in some form or another fall into one of these dimension. And then SN can be a practical example of how sustainability can be achieved. And sustainability will be the umbrella terms for all the marketing hooks
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Am I the first wanker here to quote themselves?
First Yay!
I have been doing some thinking which is always dangerous for me my wife tells me. And One of the things that I think substantiates this idea is Proof of Stake. There are thousands of people earning a passive income staking some or all of their cryptocurrency in return for some more of the same token. They require no specialised hardware and even the software part has become as easy as point and click with wallets such as Exodus.
If someone tells me to invest in something because it will get me rich, I’ll immediately think it is a scam and switch off. Instinctively I just distrust such pitches.
Imo, a marketing hook needs to be deeper than just telling people they will get rich if they join in. There are also some pretty strict laws about pitching things this way in many countries, the UK included.
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The world is not short of crypto schemes promising moons and lambos and nor is farming SN likely to lead to that.
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Strengths and differentiators.
The thread going on about storage devices recently got me thinking about the progress of types of storage being an interesting thing to think of. Safe sort of levels us up another level of abstraction here and fundamentally changes things (permanent storage if the network continues to be backed up by humans, no reliance on a particular type of hardware).
It could maybe be more personal to people than the “progress of decentralised networks” or cryptographic thingamajiggers that they can’t associate with, and it could be tied to very real stuff like losing your data. Think it ties in with Jim’s emphasis recently on the data being the ‘killer app’ in reality.
Someone who knows the history of storage devices better could do a better job here, but something along the lines of:
Scene 1 - 70s, funny style, some hippie upset they’ve lost their favourite music album on I don’t know what, a tape?
Scene 2 - 90s, some business person lost some important business whatever on their floppy disk
Scene 3 - 2020, “cloud storage” provider changes their terms of service, or there’s a fire at the server farm, or some such
Scene 4 - The future. You upload your data to Safe and it is… actually safe, not subject to the whims of private companies or the reliability of your floppy disk
I put scenes there but just to convey the progression, I don’t know if it’s a meme or what. The “game changing” nature of this data evolution is really a bit mad, so yeah, I wonder if something like that would make it relatable for the average punter
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“There is a whole new net to live on, be amongst the first settlers!”
Just the newness in itself is something.
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Reminds me of the ads for the recent “Outer Worlds” game. “Farmers”, “settlers”, etc. on the Safe Net definitely gives the “space odyssey” vibe, in a good way.
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If The SafeNetwork is on the radar of some of the big privacy players, such as Telegram and GAB…then your sweet. If not, that’s the task at hand…get contacts within these orgs and get em onboard, it’s in their best interest ultimately.
The marketing comes, from these companies understanding the value proposition and offering same to their users.
So pitch to the companies and let them do the marketing once they realize the inevitability of p2p
Even if you have rudimentary messaging out of the box with Safe, it’s apps in the personal communications space that will lead Safe adoption over the straight up storage applications I’d think.
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