Thinking about what Jim was saying about the difficulty in encapsulating the benefits of Safe in a single sentence or catchphrase, why not create a series of mini ads for our target audiences? I’m not suggesting we actually create ads, but there’s a technique called 3-10-30 (I think although I just looked it up and can find no reference to it, so I may be making that up). Anyway the idea is you have a 3-second message (like a headline) a 10-second message (like a standfirst) and a 30-second message (like an abstract or a story) plus a call to action.
The idea is to pull the interested reader from one to the other before they lose interest. I find it a useful technique for finding the right sort of wording and ideas that may resonate, and because you’re not tied down to trying to find that one slogan it can be creatively freeing. Here’s a first attempt.
Target: App Developers
Bye bye server-side
This may be the last time you ever have to configure storage
Not everyone’s a full-stack developer. Most devs just want to craft a beautiful app that people will enjoy, but the ugly reality is that configuring storage, databases, servers and security is something that comes with the territory. Until now. With the Safe Network there is no server side because there are truly no servers. Content addressable, linked-data-compatible and fully encrypted, the Safe Network frees you from back-end drudgery.
Click here to start building your first Safe app right now.