Yes i understand but we have to play the marketing game. We need to excite people, from this excitement they will naturally research factual information. Because if you describe the safenetwork staying purely factual on a video then it will looks boring for most of the people.
I really donât see why. We need serious developers, not excited sheep. âMost peopleâ can stay on Facebook, for all I care. The Safe Network is not about making money. Itâs about giving freedom to those who care about it. If money comes as a by-product, thatâs nice too.
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I am not talking about making money, I am talking about having real use cases with actual âcommonâ users. We have to do it, if we want to make it global. If we think only to attract serious developers, then we will end up with an amazing network used only by serious developers.
Maybe you think that an amazing product will automatically bring millions of users, but itâs not the case. If we look at the market now, successful projects have successful marketing. Even if you have the most amazing, secure, decentralized, user friendly, scalable, etc. product in the world, you can still fail because you canât market it properly. Same goes for shitty products with amazing marketing and which are used by millions/billions of people.
Moreover, a minority of serious developers wonât come only for the tech. Mainly they will come if they see an opportunity or if there is an incentive.
You canât attract people with a network with only 10 âDappâ, so you need developers. But in the other end who want to develop an app in a network with a small number of potential users? So we need a growing community.
Not only developers, lambda people. If my you can convince my brother who donât know anything about IT to use Maidsafe, then you are good in marketing. Convince IT people to use an IT product is not the hardest part. The hardest part is convince people who canât understand.
Excitement is not a bad thing, it will create a dynamic around the project. This âexcited sheepâ like you called them are as useful as the developers in the community. Do not denigrate them because they can have an important role in the success of the project. And I am sure there is a big part of âexcited sheepâ in the Maidsafe community and I am probably one of them.
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@MaidSafeMan, I totally agree with you. Although âPlaying the marketing gameâ is a phrase that rubs many people here the wrong way, and that is due to associations with things that are not desired in the SAFENetwork ethos.
But this is just lossy compression in communication Iâd say.
Looking at it from another angle, there is absolutely no room in the SAFENetwork ethos, for referring to part of the user base as âsheepâ that we are good without.
Everyone is important, everyone can contribute.
Since what tickles people will differ, we canât really base any marketing on what tickles us personally (even though we can focus on that of course). We just have to see how people work and think, without our personal opinion of them, and try to package what benefits the network gives them, in the frame of reference they use.
All of this given that there is actually a need for marketing, which isnât a natural law.
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Thatâs not what I meant at all. But I do think people who fall for buzz-words are a bit sheep-like.
I do think marketing, even using a style that I personally dislike, may be needed for the applications running on SAFE, e.g. Project decorum and so on. But right now there isnât even a network to run those apps on. There is nothing to attract a âuser baseâ to. There is only a very promising platform in alpha stage that talented developers can work on or develop apps for. Maidsafe should try making this platform known to developers through matter-of-fact information. The Linux kernel is doing just fine without any marketing to the end users. They seldom realize their Android phone is running Linux, and they donât have to. That doesnât mean applications like games or whatnot that run on Linux shouldnât be marketed by e.g. Steam/Valve. But itâs just too early for that type of marketing relating to SAFE.
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I donât object to that. Itâs more or less what I meant with the (second) part you quoted.
Could be. But it doesnât matter really. People are what they are and thatâs what weâve got to play with. Network need them all, the more the better, so anyway they can be made to join (within reasonable limits ofc) is good I would say.
Not saying this particular style of video would be a silver bullet for it, but I suspect that trying to figure out what tickles many different kind of people, could be a successful approach - given marketing was at all necessary 
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Eventually - yes, definitely. All Iâm saying is that developers are more needed than just farmers right now. It would be a shame to drown what SAFE really has to offer in an ocean of generic buzz-words. I think that right now SAFE has to stand out and catch the eyes of people like yourself, rather than people like e.g. me. It doesnât necessarily have to be an exclusive either-or scenario, but since resources are limited, Iâd rather see SAFE focus on marketing to or informing developers - not farmers or eventual end users of the network.
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Isnât there an argument that the more hype around the project from non-deveoplers the more attraction developers will want to build something on the network? I mean how does a dapp developer choose whether to learn to build on ethereum or stratis at the moment? Surely many choose ethereum due to the hype around it?
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Youâre probably right, which would mean that I am, at least partly, wrong. But there is still the issue of available resources for marketing. Iâm certainly no expert at raising awareness of any kind. I just have gut feelings, and my personal gut just happens to be allergic to buzz-words.
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Safenet idea has been around since 2006. Champagne/Scotch moments have only been warranted for the biggest breakthroughs, much like only the most real ideas throughout history. Ideally once the nearest to the end breakthroughs happen, speculators see the substance as well, and move the price forward, to generate a preliminary amount of income for Maidsafe. Then they can use real marketing prowess to create something like safenetwork.techâbut even more infinitely wild, with maximum success thanks to moving pictures paired with audio being much more palatable than static text/images.
Copying a comment from the video:
May I ask why is chosen for an own new design while there is also an open-source fully decentralised ABFT consensus mechanism called PARSEC (by Maidsafe). Itâs already doing what you guys now still have to build. You could just implement it. So whatâs the reason for not using it? Does it not fit in the current IOTA code? Or does iotaâs consensus mechanism provide better features? Because if thatâs the case Iâm really curious why it is better
, because I just like all this consensus stuff.
Also, could someone explain to me what this is in relation to the SAFE Network? Is it somebody attempting to do the same thing? Is it better, poorer, what?
Yeah, and I understand the reluctance not to hype things up like a lot of the other projects, but sometimes I think projects that are so tech focused miss a trick with not pushing the platform enough in a hype kind of way, because it potentially brings in a huge influx of money that can help with development.
I think the problem is some projects are all hype and no substance, and potentially scams. Of course we all know Maidsafe is not a scam and the foundation been built so far is fantastic, with a lot of clever minds throughout the community. I just hope as we get closer to the beta date, the hype train gets cranked up quite a few notches, and not just to appeal to developers, but the wider public, especially with such a growing dialogue about privacy.
If Maidsafe have any worries about finances to get them over the line, Iâd hope they would ramp the media hype up sooner.
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âŚfor the techies, this might have some lion roars; altho, for the normies I believe it to be a Prezi Plus yawn.
There are kids in some college classroom doing this stuff. It fails to answer the simple, âwhy should igafâ question.
Itâs more about Iotaâs intention than what that poor slob at the keyboardâs application/intention.
Iota could sell techies this, but I would suggest identifying a specific demographic with broad leakage into other demo pools, and sell them Safe not by chest pounding Safeâs ability, but what - on the ground in real life - Safe will do for the user.
âŚof course this message needs to be fitted for the target audience. By suggesting this video, you are suggesting that you⌠⌠fit the demographic of Safeâs target audience. âŚthe TA should be specifically identified (like a lawyer picks through a jury pool) for their amenability to the product, as well as their influence with secondary demographics to cascade the affect of the message.
More discussion (imho) should be put forward regarding the TA than the message. The message is the easy part.
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That being said. I think one of the best things about this community is that it isnât full of moon boys and the majority are focused on the tech and want to just see it delivered whilst supporting the team throughout it all.
If we had too much hype it may be unbearable here at times. And Iâd imagine David having to reply to lots of daft posts. There is obviously a balance thatâs hard to find. Maybe if this place becomes too moon-boy based we my see a lot moving over to the Devs forum?
I suppose itâs good to have distinct forums for certain discussions like ethereum has r/ethereum and r/ethtrader.
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The original YouTube audio talks of just David Irvine explaining the vision were the original ones that got me hooked.
Maybe directly animating those with pictures of the topics being discussed, or live animations of the ideas, would be pretty cool, and keep the original heartfelt message intact.
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Still really wanting someone to answer this question!