There is so much noise in Crypto that shouting is necessary to be heard. However, I don’t think it’s about shouting “Here’s free cash!” That would come across as very spammy and wouldn’t break through in a meaningful way. Rather, MaidSafe needs to shout “Here’s a compelling, profitable, opportunity!” If MaidSafe can make clear the fact that there’s growth, activity and value, then people in crypto will naturally draw the conclusion that they can realize value for themselves. Shouting in such a manner would look like having an:
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Active presence: Holding office hours, dev tutorials, convention/conference participation, hackathons (easier now due to everything being virtual), etc.**
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Increased news coverage: articles in publications like CoinDesk, Coin Telegraph, Forbes, Wired, etc. Is anyone keeping relationships with publications like these and is there a press kit? If there is no press kit, I think one should be made for the upcoming testnet as well as for Fleming. **
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Tightening up communications: There’s opportunity to simplify Safe’s positioning while selectively leveraging messaging directed at specific Target Groups. The mockup Miguelo pulled together does a great job of illustrating how the presentation of information could be tightened up as well. Market research insights will also help to develop more succinct communications.
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Increased access: The ability to participate in the DEX ecosystem as well as getting listed on additional reputable CEX is key. This provides those already participate in the crypto ecosystem with a recognized way of getting involved.**
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Faster iterative development: releasing something is rewarded more than completeness.
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Partnerships: Safe has operated in a silo for a very long time. Is there anyway to connect Safe to potential partners that might add value? These partners could be other projects. Some have tossed around ideas about Cardano and Tezos. I’m curious about what a partnership with Ocean Protocol or Arweave might look like. Partnerships could also come in the form of connection collaboration with influential parties. For example, working with Wrapped/TokenSoft/Anchorage could open many doors. Who, that holds sway in crypto, supports (or could come to support) this project? Brock Pierce? Brock says he at least still remembers this project. Andreas Antonopoulos? Who else? Can MaidSafe reach out to influencers to provide an update on progress and gain/rekindle their support?**