I see your point, here’s my bottle of Blue Label:
Apps on Safe works differentely then app you are used to. For example, SafeTube doesn’t store the videos, all SafeTube does is keep a reference to videos stored by its users. Each user remains the owner of the video file and SafeTube is only a list of them. That’s the philosophy of Safe apps. Users always get to keep the control of their data. Read this to get a better idea of how it works.
Same for SafeGur (Imgur, lol), it doesn’t own all the images, what the uploader does is give a link to the image to SafeGur so it can be referenced. The user keeps control of the file and earn safecoin, if he wishes to, when someone visit SafeGur and view his image.
Maybe SafeGur is annoyed that people ask for payment to view the content and instead decide to only reference images that are free to view, that’s totally reasonable and is a perfect example of why this whole thing works.
Same for the blog you are talking about. Each writer stays the owner of its post and earn from it. The website just reference them.
Same for Safebook, you stay the owner of your images and your post, your friends and family simply reference them.
To answer @Artiscience, the big advantages of that is as a content provider your income isn’t tide to any app or platform. Anyone can reference your work and you are still gonna earn from it. It’s like the Mochi Media wrapper for game made in Flash. Game developer would wrap their game into the Mochi Wrapper and whenever somebody copy the game to put on their website the game developer would still get revenue from it. This allowed thousands of indie game developers to finally make a living of their work and actually embrace the fact that people would independently spread their work around. It’s really been huge for the indie game industry.
The fact that users on Safe gains control of their data create a paradigm shift, your eyeballs are no longer the product sold to advertiser, now the product is your content and you stays the owner of it. It’s gonna take some time before everyone wrap their head around that. But it’s a whole new world for everyone to explore, the possibilities are endless and it’s very exciting.