I want to add to the wonderful writing of Sotros that another way to promote SAFE is direct marketing.
My efforts are aimed at the average person, for whom the internet is equal to facebook 
This average person does not know what a blockchain is and believes that Bitcoin /crypto currencies are a scam (because the Media told them so).
So what am I doing for this average person?
- I started with a site with detailed information about the SAFE Network in bulgarian: https://safenetwork.bg
- I made a facebook group and facebook page for SAFE in bulgarian (these are the most popular social channels in Bulgaria) and twitter (not so popular)
- I made posters, fliers and Invitation letters
- I made a business cards and I started to visit Crypto events in Sofia
- I made a banner and I found public events that are visited by many people
What I plan to do in the future besides these things?
- I’ll start a SAFE HELP DESK
- I will promote SAFE projects like JAMS!
- And of course I will organize SAFE meetings in Bulgaria