It’s so hard to explain the SAFE Network to people and I’m just wondering how other people go about doing it. I want to hear everybody’s ideas or ways they explain the SAFE Network to people.
Please mention whatever works or hasn’t worked for you. I feel one of the sticking points to getting the SAFE Network to catch on with people who don’t understand computers/networking is the terminology the “geeks” use.
Thanks.
“Just imagine you didn’t have to log in to Facebook, google, etc and instead logged into the internet. There are no passwords to steal because the internet didn’t store them. Now imagine that when you want to use an app or a service, the data you create is stored on the internet in encrypted pieces and not on Facebook, google, etc in whatever way they choose to hold your data.” I’d start there for a layman who’s new to the space.
There are so many ways I explain it depending on who I’m talking to but I usually end up catching myself getting overly technical because I find it exciting and enjoy trying to better grasp it myself.
This is the main challenge SAFE Network will be facing in the coming months in my opinion. How do you convince the two principal audiences, businesses and individuals, that they need SAFE? And how do you do it succinctly and persuasively? In the beginning at least, I think it should be a simple but powerful message, devoid of vague buzzwords like autonomous, decentralized and encrypted, and targeting only two or three main advantages of SAFE.
For businesses, something like:
Without SAFE Network your customers’ credentials are always at risk and you must constantly be guarding against DOS attacks and Internet extortion. When your company suffers a large scale breach in any of your operations your customers lose confidence in you and might even desert you in significant numbers.
With SAFE: Not so much. Come on over to the SAFE side.
For individuals:
Are you fearful of being held hostage by Internet pirates? Afraid of losing ownership of your bank accounts or identification? Have trouble identifying “fishing” sites that might steal your passwords?
Relax, come on over to the SAFE side.
Those examples might sound corny but concise, pointed messages that present a few real-world problems and identify SAFE as the solution will be very effective.
Sadly the only way SAFE will start is with the dark web and nasty things every single law enforcement agency wants to shutdown with good reason.
Its with bad press it will become popular, until one day legitimate businesses start using it because of its popularity…
Eventually, just like the internet in its infancy, it will evolve from a porn/drug/pirate infested nest into something everyone can enjoy. That’s my prediction anyway…
I think the main points of the autonomous part are:
I beg to differ, because have you seen all the sites people have already been putting up. And all the sites being developed now. Alpha4 is going to see a large usage of SAFE and dark web so far has not emerged. So why would beta then live be much different. Not saying there won’t be questionable/dark stuff, but it is not going to be what identifies SAFE.
By the way the ones wanting to put up stuff they don’t want police to see will not be the ones willing to trust SAFE till it has been operational for a while and proven itself to be secure.
My opinion is that there is 2 strikes against dark web being the initial SAFE content
Something that I have been wondering about for a while is… what if someone finds out your Safe Network username and password, logs in and changes them? Is your data then lost forever unless you can track that person down and find out the new login details?
Yes, unless you have done something to protect yourself against losing your credentials. Like having a second accout that you keep the credentials locked away and not use it. The second account is sent the datamaps to your critical files and sent the respective keys for the services you utilise.
I see. This seems a tad tricky though if we are trying to market Safe to the “average” internet user.
Agreed. And there has been indications that once the network code is functional then this will receive some thought on how to keep the security and provide a way to recover an account. Some suggestions have been trusted peers where a number of them can agree to unlock an account that they hold one key of a multi-sig object which would provide a way to recover the account.
Ah yes I like the trusted peers idea. Thanks for the reply @neo
Convincing Devs inside businesses is going to be easy. Convincing the people who have no technology experience will be hard, they will want their comfort zone of centralised servers.