I can see it’s trying to distinguish itself, but calling something by a different name isn’t going to change its function. If it walks like a duck, and quacks like a duck. It’s duck. I don’t need to convince anyone, either people will see what Maidsafe expects them to see, or they won’t. If the project becomes mainstream, it will answer itself.
EDIT
When I think of the safenetwork I vision a world where people plug a Safe-Pod (a storage server) into their router to provide resources to the network and local caching, it could even act as a local proxy to clear net devices like iPads.