The Paper Napkin Problem

Indeed. What I expect may happen is this:

  • an Evil Minded Individual registers a website under a Lucrative Name - easy first time
  • the Evil Minded Individual does it again (different 3 char code) - easy second time
  • after many iterations it finally starts becoming difficult - you try a [Public persona] - and get a website name (name.abc) that is already registered - what happens then? you can’t register it right? get a reject?
  • finally it gets prohibitively expensive to register any more websites under this Lucrative Name - you get rejects all the time

Indeed! However

A. The namespace for [Public Personas] is expected to get crowded too - even if slowly

B. There is nowhere as much drive for a Lucrative Name for a [Public Persona] since trademarks don’t normally hinge on [Public Persona]'s name but more often on a domain name.

C. If you can’t get the name you want for a [Public Persona] it’s less of an issue. Don’t be “John Smith” be “John Smith the Plumber” - easy. Not so for “IBM” “Apple” “Wikipedia”…