Production cost is a type of advertising cost. When we talk about advertising costs (as a subset of marketing costs), we are talking about both working and non-working, which is the distinction that I think you are trying to highlight. In gauging the efficiency of advertising spend, we must evaluate both. Right now it sounds like Hypercube’s video would have a non-working (i.e., creative development) cost of $12K. Any other expense associated with the video, (e.g., media placement or spend to promote on social media platforms) would be working cost that must be added to the non-working cost in order to calculate efficiency. Let me know if that is unclear.
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Very clear. In start-up land every sinks into the ledger labelled startup. Finding the right combo of working/non-working ratios comes with a maturing product.
I see the necessity to take Maidsafe out of the hobbyists marketing part-time afterschool style material to professional Hollywood style productions. Ain’t gonna happen low budget.
I am not advocating low budget. It’s just as easy to waste money with a low budget as a high one. What I am advocating is high value through both strategic thinking and execution. If the video costs $12K to create then the tactics to generate a commensurate level of impressions must also be deployed. To the degree that deploying said tactics requires additional monetary investment, that incremental expense must also be taken into account.
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Totally agree. I’m addressing the dissection of the initial 12k and how that was being translated here.
I’m impressed with how you tore into this proposal but I don’t agree with how you assessed it.
Can you support this video with another $12k in marketing? That would be @maidsafe end?
It sounds like you know more about this than me, but surely all marketing is sunk cost right now? Anyway, ignore my inane comment if it makes little sense! 
Whats the point in having a a Ferrari if you don’t fill it with fuel is an analogy that springs to mind.
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Many of my clients spend a few K on promoting a video on YouTube. A very cost effective way of getting a lot of views.
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For a more recent example of the quality of our work, check out the new Safe Network video we just completed.
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The video’s are great! Personally though I will wait until MAIDSAFE has a clearer idea about when they will get to beta before I financially support video marketing. I would prefer that the marketing team focus on articles, images, comparison charts, etc - smaller sorts of things with video’s saved for later down the track - again when beta is within sight. I DO love the quality of the video’s though - both the scripts and the graphics.
cheers
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Surely must be just around the corner now!
I think more regular updates to community backed/funded projects would encourage better participation.
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Hi @Josh we are working hard with the Hypercube team and making great progress (we are even ahead of schedule). We are waiting for the first draft of the animation to come in this week - really excited to see the storyboards and script come to life! I will try and put a more detailed progress report for each CEP project in each of the Weekly Updates
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