Nah, Jabba, privacy, security and freedom PER SE aren’t attractive as they are abstract concepts.
It is valuable for us because we understand its meaning, and its consequences. But unfortunately, average people don’t, in fact, they are willingly -and happily- giving up they freedom in exchange for convenience.
I am always talking about the average and the masses, of course; I am not talking about the rational techies, nerds, power users, technophiles, anarchists and libertarians would “get it” immediately once they hear about this project, and to that demographic of course you should market how the network is secure, distributed, anonymous, self-encrypting, self-healing and all that, and they will probably become the first evangelists of the network.
But in more general aspects, the people don’t even buy because it is useful, but because it is what they desire.
If average people were making rational choices, luxury items wouldn’t exist, obesity wouldn’t be a thing, casinos would be out of business and crappy fast foods restaurants would bankrupt.
But all this shit exists because people crave it anyways, even if it is destructive or unhealthy for themselves.
Even if people NEED to stay healthy, they still WANT a cheese burger. Why does that happen?
It could be ignorance, they aren’t even aware of what they need, therefore doesn’t want it.
Or could be dissonance, they KNOW they need something, and yet they WANT the opposite.
Or it could be instant gratification: the need is boring, and what they WANT is FUN/TASTY,
But in all cases it is the WANT that wins.
In our case it is not the security what matters, not even its utility or its (hopefully) seamless UX, but its appeal.
The ultimate challenge for the SafeNetwork is to have a specific appeal and elicit desire for normal people to migrate.
But to make it attractive to the masses, the emphasis in its promotion shouldn’t be on how secure or decentralizes or anonymous it is. We have to consider that security and anonymity are a given or a boring commodity, there are other “priorities” in the consumer’s minds, if you want to market it:
- First, what is fun/cool about it? (or why should I tell my friends about it?)
- Secondly, how does it make my life easier? (how convenient it is?)
- Thirdly, what is in it for me? (how it benefits me?)
- What does it have that my current solution doesn’t (what’s unique about it?)