You can name other projects and compare it.
Than you will see, that others are not that complex or for different use case or not that secure and private.
People from TOR can switch for better speed
People from torrent sites, cloud storage can switch for security and privacy
People from social networks, can switch for security, privacy and owning own files.
People around world can use SafeCoins for anonymouse free transactions backed by data.
Some basic comparison with TOR:
https://forum.autonomi.community/t/reply-to-new-user-about-safe-vs-tor/30193?u=mendrit